Meet Sasha

Lords Fragrance House

Sasha Lord and her black labradoodle

Tell us a little about you and your brand

LORDS was born from an idea to harness the emotional connection people can have with scent. The power for it to take us somewhere and offer escapism. After a decade of working in the scent industry helping design scents and marketing for other brands big and small, I really wanted to put my own spin on things and offer really unique scents with bold joyful packaging.

pink and green kaikoura candle

Who or what inspires you?

Each scent is named after a place around the world, from the ode to home in the 'Oxfordshire' scent through to far away places such as 'Yellowstone', 'Yala' & 'Positano'. The products are hand poured but we also create the scents ourselves so they are really different fragrance blend, each inspired by the memories and natural world in their namesakes.

pink candles, draw scent parcels, diffusers

Which other brands do you love?

I love Sitaarah skincare, they have such beautiful formulations. Osaka homeware is beautiful. Annabels Patisserie does THE most amazing chocolates you ever did see. Alice Early dresses are also divine, beautiful fabrics and designs.