Founder of Annabel & Co Events

Over the past 10 years, Annabel has been at the helm of organising numerous successful fairs and events with her own company, Annabel & Co Events and collaborating closely with The Country Brocante team and their fairs.  These events have consistently provided a platform for start-ups and small businesses to shine.

Her professional journey has been diverse, spanning from PR and crisis management to roles in investment banking, venture capital and headhunting.  These experiences have equipped her with a unique skill set to help small businesses not only survive but thrive on their entrepreneurial journeys.

Annabel is deeply passionate about fostering the growth of small businesses.  Whether it’s strategic guidance, mentorship or connecting entrepreneurs with the right resources. She is committed to helping them realise their full potential.

Founder of Kids Arcade

Rachel began her career as a photo editor producing shoots for glossy magazines, a job she loved. But when the time came for a rethink, after swopping London for the Cotswolds she decided to fly solo, utilising her passion for all things creative and her business experience Rachel launched Kids Arcade. Kids Arcade is THE go-to pop-up for totally stylish but ethically produced kids wear and apparel. It’s been a big hit in the Cotswolds with her pops-ups gaining a huge traction. After moving Kids Arcade online during lockdown she was ready to get out and back into a physical retail space. 

Her passion for finding and supporting small British brands, discovering new ones and love of events led her to Annabel and together they have set up The Curated Store. 

Rachel brings to the partnership her unique creative eye, production skills, a deep understanding and experience of the pop-up space, but most importantly empathy towards small brands because she is one herself!