Founded in 2018 by Alice Early, the brand combines a rich family heritage in British textiles with Alice's experience working for renowned designers. Alice Early designs limited-edition, made-to-order pieces with a focus on quality, sustainability, and ethical practices.

Crafted in the UK using natural materials, her clothes are designed for women who value confidence, style, and timeless elegance. The brand prioritizes transparency, fairness, and a commitment to creating well-constructed garments rather than mass production.