Just Like Red was launched to honour my dad. He built a textile manufacturing plant from scratch in India, hoping to leave a legacy for his kids. At 12 years old, this changed and we lost him and the family business. I watched it be run into the ground. After being by his side as he built his dream brick by brick and losing it, I knew I would one day build something to make him proud and carry on that legacy for my family.

Just Like Red is an ode to my dad: timeless, sustainable products made to be cherished for generations. We have very vibrant colour scarves & blankets because the human brain releases dopamine, the happy hormone when you see bright colours. Just Like Red is here to bring you sunshine on a cloudy day and deliver a smile to brighten even the happiest of days. Just Like Red is more than just another scarf or blanket. It’s here to be passed on, to wrap you in love, and to carry stories for generations.