Founded in 2020 by Dave and Finula, New Day Originals is a family-run brand creating stylish, comfortable, and sustainable clothing for women in their 40s and 50s. Inspired by Finula’s Irish roots—her name loosely meaning “Fine New Day”—the brand focuses on original designs ethically made with eco-friendly materials.

Every piece features the signature “heart with wings” logo, symbolizing love, hope, and positivity, and is crafted to last, blending contemporary style with conscious fashion. New Day Originals champions sustainability, using recycled and organic materials, fair production practices, and high-quality designs that encourage long-term wear.