Tilly Lock is the artist behind the prints and founder of the business, grew up on a dairy farm, where cows quickly became her favourite subject to draw. A sixth-form art project painting cows on large canvases sparked her passion for creating cheerful, engaging art.

She studied Agriculture with Animal Science at Newcastle University and completed an online diploma in Interior Design. After travelling post-university, she began working in interior design, a field she continues to enjoy.

In January 2025, she started the business to help fund a fabric line. While the fabric funding didn’t come through, the side project blossomed into a much-loved venture, exceeding all expectations.